Location: Istanbul (On-site, full-time)
Department: Digital Marketing
Working Hours: Monday – Saturday, 09:00 – 18:00
About Us
We are a leading healthcare group with international operations in medical tourism, clinics, and digital health services. Our platforms reach a global audience, and we are looking for a highly skilled SEO Specialist with a strong background in the healthcare industry to enhance our digital visibility and growth.
About the Job
We are seeking a results-driven SEO Specialist with a proven track record in healthcare/medical sector SEO. The ideal candidate must demonstrate:
Expert-level proficiency in SEMrush, Screaming Frog, and Ahrefs,
Hands-on experience with WordPress and other CMS platforms,
Strong understanding of on-page, off-page, and technical SEO,
Basic knowledge of HTML and CSS to implement and oversee optimizations.
The successful candidate will be responsible for delivering measurable results, such as improved keyword rankings, organic traffic growth, and enhanced global visibility in competitive healthcare markets, while ensuring compliance with healthcare content regulations.
Key Responsibilities
Develop and execute SEO strategies tailored for healthcare and medical tourism markets.
Conduct keyword research, competitor analysis, and identify content opportunities.
Optimize web pages, landing pages, and blog content for SEO.
Perform technical SEO audits and oversee link-building campaigns.
Collaborate with content, design, and development teams to ensure SEO best practices.
Monitor, analyze, and report performance metrics using SEO/analytics tools.
Stay updated on Google algorithm changes and healthcare-specific SEO trends.
Requirements
Minimum 3+ years of professional SEO experience with a proven track record in healthcare/medical sector.
Expert knowledge of SEMrush, Screaming Frog, and Ahrefs.
Experience with WordPress and other CMS platforms.
Basic HTML/CSS skills for SEO implementation.
Strong knowledge of technical, on-page, and off-page SEO.
Excellent analytical and reporting skills.
Strong communication skills in English (additional languages are a plus).
Preferred Qualifications
Experience in international SEO (multi-language and multi-region).
Background in medical tourism, hospitals, or clinic marketing.
Familiarity with conversion rate optimization (CRO).
What We Offer
Competitive salary package.
Opportunity to work with an international healthcare brand.
Growth-oriented, innovative, and supportive team environment.
Career development in a rapidly expanding industry.